CREATIVE - CONCEPTING - ART DIRECTION

Senior Creative with a focus on Art Direction.
I have led global campaigns and been part of the entire process - from strategic development to roll out and production.

I grew up between Athens and Mykonos, Greece. That duality between rational city life and the freedom and fluidity of an island stayed with me. I studied Business Management and then moved on to the creative industry and studied Graphic Design in the UK before going to Miami Ad School to specialise in Art Direction. I started my career learning hands on at agencies in Singapore, Miami and San Francisco before moving to London for a full time role at Fallon. I have then moved on to Ogilvy London for four years where I spend my time coming up with ideas for Dove and Comfort among others, while befriending every dog I meet. I then became a Freelance Creative, stayed eight months at purpose led agency, Revolt, and worked on some amazing briefs that focused on working with brands to find the purpose message and action that fits their business. Working with contraception delivery Favor, was one of the highlights of my career, where we took a stand on the Roe V Wade Supreme Court decision and sent Vasectomy appointment letters to senators across the US.

My side projects include work with UK Pride and UK Black Pride. I have a passion on working with brands that focus on the female experience, the LGBTQI community and I love thinking on purpose led briefs.
I spend most of my time outside work seeking the feeling of freedom and joy from travelling, dancing and music, always with a camera on my hand. I love observing people and capturing pure, nuanced moments.


MEET MY OTHER HALF, Jo Ridley

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