In an effort to get the Tour de France to finally allow women to compete, we made our own Tour de France; the Tour des Femmes.
13 women, cycled all 21 stages, exactly 24 hours ahead of the Tour. An act to prove that the excuse of women “not being physically capable to complete it” is simply not true. An idea we were proud to come up with alongside our CDs Ronaldo Tavares and Ricardo Motti for Skoda while we were at Fallon, that got executed beautifully by another team while we had moved on to Ogilvy.