We were tasked with working out the creative platform for Boots new brand line, ‘With you. For life.’ Our idea was to use the ‘For…’ element as an opportunity to demonstrate Boots as one of the only brands that can claim to be truly with you, for life. The ups, downs, and moments in between.
When it comes to summer, Boots provides the festival glitter and the hay fever tablets, the sun cream and the spray tan. This led to the idea For our Perfectly Imperfect Summer. The film, directed by Scott Lyon @ Outsider, used the imperfect icon of a summer’s day, a wasp, to tell the story, receiving 8.5 million views on YouTube and being named More About Advertising’s Ad of The Week. The accompanying OOH series captured the truthful ups and downs of our favourite season, with Boots the solution to enjoying every moment.