Negative information weighs heavier on the brain. It's what scientists call Negativity bias, and it's hard-wired in human behaviour.
Negativity Bias can be especially detrimental to a young girl’s self-esteem and body confidence.
The ad is aiming to give listeners a first hand experience of how easily our attention is directed to the negative.
We want to tell the audience about what the Dove Self Esteem Project is up against by giving them an insight into what the daily life of a young girl feels like. And why it’s important to protect self-esteem and body confidence since an early age.
Please use headphones for a better listening experience.