For Cadbury's 2016Christmas campaign, a year of so much emotional turbulence, we decided to go out and actually spread the joy rather than make one big brand spot. So we handed over the reins to the most pure hearted group of people we could think of … Children.
We asked them how they would bring joy to the world and we brought 24 of these wishes to life in the 24 days leading up to Christmas.
The campaign was met with overwhelming positivity, it generated almost 1 Billion impressions and
over 250 pieces of coverage including a 5 star rating at David Reviews
Here are a few of our favourite wishes:
OOH for Christmas product launch