AXA - RESTLESS FOR A REASON

Role: Concept, Art Director, Copywriter.

AXA is an impressive insurance company that invests in research and is one of the top most innovative companies in the world.
"Restless for a reason" is the concept we came up with to show that AXA's work, however technical and scientific, always has a human and emotional goal. A 360 campaign for AXA UK.

TVC

Behind the scenes _ Taylor's story

One of the things that "clicked" in this campaign is finding our dancer. She embodies our concept more than anyone.

Meet Taylor Haines, the dancer in AXA's newest campaign. Taylor is a young dancer from Anchorage, Alaska. She was born with a bone disorder called Fibular Hemimelia and was fitted with a prosthetic leg at a very young age. Instead of letting this hold her back, Taylor has been active her whole life: running, surfing and even taking part in triathlons.

The entire choreography

This beautiful piece of choreography and cinematography deserved its own edit.

Taylor Haines is the dancer in AXA's newest campaign. Taylor is a young dancer from Anchorage, Alaska. She was born with a bone disorder called Fibular Hemimelia and was fitted with a prosthetic leg at a very young age. Taylor starred in and helped choreograph the dancing for AXA's latest campaign.