AXA - RESTLESS FOR A REASON

Role: Concept, Art Director, Copywriter.

AXA is an impressive insurance company that invests in research and is one of the top most innovative companies in the world.
 "Restless for a reason" is the concept we came up with to show that AXA's work, however technical and scientific, always has a human and emotional goal. A 360 campaign for AXA UK. 

TVC

Behind the scenes _ Taylor's story

One of the things that "clicked" in this campaign is finding our dancer. She embodies our concept more than anyone.

The entire choreography

This beautiful piece of choreography and cinematography deserved its own edit.